Rolex DayDate President History And Overview

Introduced in 1956, the Rolex DayDate marked history as the first wristwatch to offer an automatically changing display of the day on the dial.  At the same time, Rolex introduced the  concealed clasp on their timepiece, which came to be nicknamed as the “President’s bracelet.”  Widely known as the Rolex President now, the nickname first came to be when Rolex gave the DayDate with the new bracelet to then-President Dwight D. Eisenhower as a gift.Special Day Function, Size and MaterialAvailable now in 26 different languages, the automatically changing day of the Rolex President is also accompanied by the changing date on the dial near the 3 o’clock mark, ensuring that leaders across the world have a reliable accompaniment to their busy schedules.  The Rolex DayDate has gained prestige and a reputation for being one of the most redeemed and expensive watches in the line.  In 2008, the DayDate II was released, offering a large 41mm size fit for its grand reputation for strong men.  This prestige is maintained by the fact that the DayDate is only available in platinum or 18 carat gold, ensuring that the design is made only with top-notch qualities.


As with other Rolex watches, the Rolex President DayDate can be purchased with customizations that allow for the perfect combinations for the aesthetic look of the customer’s choice.


You can choose from three different types of gold:

  • Yellow Gold
  • White Gold
  • Everose Gold

Dial Colors

Some of the most popular choices for dial colors are:

  • Silver
  • White
  • Chocolate
  • Ice Blue with Diamonds

Bezel Styles

  • Domed
  • Fluted
  • Polished

As with other Rolex timepieces, diamonds can be embedded virtually anywhere, including the President bracelet, dial and the bezel.  A platinum Rolex President DayDate with diamond ice blue dial is often a popular choice that combines a slick, modern look with the classic Rolex design that goes back to former President Eisenhower’s days.